MAM
Federation of India Fantasy Sports welcomes Maj. Neil Castelino as its new CEO
Mumbai: The Federation of India Fantasy Sports (FIFS), India’s first and only self-regulatory industry body for fantasy sports, is pleased to announce the appointment of Maj. Neil Christopher Castelino as its new CEO.
A distinguished armed forces veteran, Maj. Neil Castelino brings a wealth of experience to FIFS. In his long career spanning over 20 years, he has worked in leadership roles across corporate affairs, public policy, stakeholder engagement & operations.
Maj. Castelino has successfully managed National, State and Regional operations & engagements at reputed organisations including the Confederation of Indian Industry (CII), Flipkart, and Bharti Infratel Ltd. He has played a key role in creating & influencing Public policies, driving partnerships in logistics and warehousing and developing the e-commerce industry as well. His detailed understanding of solving complex issues in compliance and regulatory matters has made it easier for businesses to operate in different sectors. Now, Maj. Castelino is prepared to guide FIFS in promoting the Online Fantasy sports industry in India.
As the new CEO of FIFS, he looks forward to creating collaborations, promoting partnership opportunities and working on the Policy & Regulatory framework for the Fantasy Sports industry working with the leaders of Online Fantasy Sports in India, Central, State governments and other important stakeholders.
Commenting on his appointment, Maj Neil Castelino said, “I am honoured and excited to lead the Federation of India Fantasy Sports (FIFS). The Fantasy sports industry is a Sunrise and burgeoning sector, I look forward to working closely with all stakeholders to promote innovation, a fair and transparent regulatory framework to ensure sustainable development in the sector.”
With Major Neil Castelino at the helm, the FIFS aims to strengthen its position as the premier industry body for fantasy sports in India, fostering a suitable ecosystem for all members and stakeholders.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
