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FCB Ulka bags the creative duties of mid-day
MUMBAI: FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.
mid-day dinfomedia ltd. CEO Sandeep Khosla said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”
mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) with its reach across print, radio, OOH, activations, mobile and online.
“I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun,” added FCB Ulka CEO Nitin Karkare.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
