MAM
FCB leads in India with 38 shortlists at The One Show 2020
MUMBAI: The One Show announced its shortlists for 2020 and FCB leads the India region with 38 shortlists. The Punishing Signal gets 25 shortlists, Times Out & Proud has 11 shortlists and The Open Door Project has 2 shortlists.
The brave campaigns from FCB are not just advertising campaigns that solve a problem, but they come with a larger message that aims at changing behaviour.
Commenting on the shortlists, FCB Interface CCO Robby Mathew said: “The Mumbai police is doing a phenomenal job in this war against Covid-19. And these brave men and women truly deserve the recognition from the world’s brightest and best, for their campaign against indiscriminate honking.”
FCB Ulka CCO Swati Bhattacharya said: “Very proud and very excited. I just wish this came to us at a different time.”
FCB India group chairman and CEO Rohit Ohri said: “Our 38 shortlists at One Show are for work that drives behavior change. It's fantastic to have this recognized by the world's creative community. When we enter a post-covid world, behaviour changing work will be critical for us to rebuild our world.”
Campaign details
Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red! Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called The Punishing Signal.
Link to the film: https://www.youtube.com/watch?v=KIgKvUPXeq4&feature=youtu.be
The “Times Out & Proud” campaign gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Link to the film- https://www.youtube.com/watch?v=-p8DFP1Tn1s
Millennium World School wanted to make a real difference in education by doing something for some of the 80 million kids left out of the classroom due to systemic poverty. To escape poverty’s gravitational pull, we needed to demonstrate that change is possible, actionable, and lasting. The Open Door Project tackled the two headed problem of Inequality and Education by utilizing the real estate of upmarket schools that lay empty after hours, for kids who didn’t have access to educational facilities. To drum up more support for this movement, the film ‘’Bhukkad’’ told the heart-warming story of a kid from a red light area, whose hunger to learn went beyond narrow walls.
Link to the film- https://www.youtube.com/watch?v=BP9kqPh4bHM
FCB India is the Indian agency of FCB (Foote, Cone & Belding) Worldwide.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
