MAM
FCB leads in India with 38 shortlists at The One Show 2020
MUMBAI: The One Show announced its shortlists for 2020 and FCB leads the India region with 38 shortlists. The Punishing Signal gets 25 shortlists, Times Out & Proud has 11 shortlists and The Open Door Project has 2 shortlists.
The brave campaigns from FCB are not just advertising campaigns that solve a problem, but they come with a larger message that aims at changing behaviour.
Commenting on the shortlists, FCB Interface CCO Robby Mathew said: “The Mumbai police is doing a phenomenal job in this war against Covid-19. And these brave men and women truly deserve the recognition from the world’s brightest and best, for their campaign against indiscriminate honking.”
FCB Ulka CCO Swati Bhattacharya said: “Very proud and very excited. I just wish this came to us at a different time.”
FCB India group chairman and CEO Rohit Ohri said: “Our 38 shortlists at One Show are for work that drives behavior change. It's fantastic to have this recognized by the world's creative community. When we enter a post-covid world, behaviour changing work will be critical for us to rebuild our world.”
Campaign details
Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red! Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called The Punishing Signal.
Link to the film: https://www.youtube.com/watch?v=KIgKvUPXeq4&feature=youtu.be
The “Times Out & Proud” campaign gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Link to the film- https://www.youtube.com/watch?v=-p8DFP1Tn1s
Millennium World School wanted to make a real difference in education by doing something for some of the 80 million kids left out of the classroom due to systemic poverty. To escape poverty’s gravitational pull, we needed to demonstrate that change is possible, actionable, and lasting. The Open Door Project tackled the two headed problem of Inequality and Education by utilizing the real estate of upmarket schools that lay empty after hours, for kids who didn’t have access to educational facilities. To drum up more support for this movement, the film ‘’Bhukkad’’ told the heart-warming story of a kid from a red light area, whose hunger to learn went beyond narrow walls.
Link to the film- https://www.youtube.com/watch?v=BP9kqPh4bHM
FCB India is the Indian agency of FCB (Foote, Cone & Belding) Worldwide.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
