MAM
FCB Kinnect elevates Kejal Teckchandani to EVP – Influencer Outreach
Mumbai: FCB Kinnect has announced the elevation of Kejal Teckchandani from senior vice president to executive vice president of influencer Outreach. The agency has also elevated Mala Sharma to AVP – Influencer Outreach.
Kejal has played a pivotal role in building Kinnect Outreach, now India’s largest and most efficient influencer, celebrity and partnerships desk. Under her guidance, the agency has consistently been ranked as the ‘Influencer Marketing Agency of the Year’ at Campaign Asia and has also bagged three consecutive titles at ET BrandEquity.
Kinnect Outreach is also the only influencer desk in the country to have won global accolades such as Cannes Lions, Clios, One Shows, D&ADs, and more for campaigns like Vigil Aunty (HDFC Bank) and Chatpat (SOSCVI).
During Kejal’s seven years at FCB Kinnect, she has established a data-centric team that transcends traditional influencer buying, marrying data and creativity with a brand-building strategy. She’s also added a dedicated creative team that tackles end-to-end influencer briefs to the existing influencer desk of 50+ at FCB Kinnect.
Together they have worked for the top brands in the country like Amazon, Asian Paints, Google, Intel, Lenovo, ITC Foods, SBI, HDFC Bank, Tata EV, and more. This strong portfolio of work and clients makes Kinnect Outreach the strongest influencer service provider in the country, which has also become the preferred partner of choice for Google and Meta.
What sets Kinnect Outreach apart is its ability to match the right brief with the right creator and ensure the perfect brand fit.
With over 13 years of experience in Finance, Kejal possesses a deep understanding of the critical importance of ROI and value addition for clients. In a highly unorganized market, this has helped her build an influencer business model that delivers cost efficiencies to brands through strong relationships with the influencer community, from top-tier celebrities to localised micro-influencers.
To enhance transparency among clients, she developed KinnectFluence, a proprietary tool and live dashboard that oversees the entire lifecycle of influencer marketing campaigns.
Speaking on the elevation, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “With India’s influencer marketing sector projected to reach INR 33.75 billion by 2026, growing at a CAGR of 18 per cent, the impact of influencer marketing is undeniable. For every consumer-facing brand, implementing an influencer strategy is essential. Kejal has done a fantastic job in building and growing Kinnect Outreach, shaping her team to think like a creative agency and execute like a media agency. Under her leadership Kinnect Outreach powers influencer marketing capabilities not only for FCB Kinnect but for the entire Group.”
Influencer executive vice president Kejal Teckchandani added, “Building the leading influencer desk in the country and giving our clients a competitive edge has been incredibly gratifying. Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.”
MAM
Kiran Mani quits JioStar to lead OpenAI’s Asia Pacific push
The American AI giant poaches one of India’s most seasoned technology executives to drive its ambitions in the region, as India cements its place as a critical growth market
MUMBAI: Kiran Mani, the founding chief executive of JioHotstar and one of India’s most seasoned technology executives, has quit JioStar to become OpenAI’s managing director for Asia Pacific, a newly created role that signals how seriously the San Francisco-based AI company is betting on the region.
Mani, who stepped down as chief executive, digital at JioStar, will take up the position in June, relocating from Mumbai to Singapore. He will report directly to Jason Kwon, OpenAI’s chief strategy officer, sources privy to the development told ET.
The appointment is a coup for OpenAI. Mani spent more than 13 years at Google, where he ran the Android and Google Play business across Asia Pacific and Japan, and before that oversaw more than $5bn in advertising revenue as managing director of US retail, a role that also made him head of Google’s global retail practice. Earlier stints at Microsoft, IBM and Ogilvy & Mather round out a career that spans brand-building, P&L management and digital transformation across three continents.
At JioStar, he architected the merger of Viacom18 with Star India to create India’s largest media and entertainment platform, no small feat in a market notorious for its complexity.
The hire underscores a simple commercial reality: India is OpenAI’s second-largest global user base, and the broader Asia Pacific region is growing faster than almost anywhere else. Mani will lead regional strategy and operations from Singapore, inheriting a market that has become, as one source put it, a key growth engine for the company.
For OpenAI, the race to dominate Asian AI adoption is on. With Mani in the chair, it has found someone who knows exactly how to run hard.
