MAM
fbb and India’s Original Gully Boy ‘Naezy’ Rap #INDIA Ka Style Anthem
MUMBAI: India is a country that is rich in diversity be it through culture, tradition, art, food and most importantly fashion. Every community, city, town and even street has its own style statement. As India’s fashion destination, fbb has created a style anthem by the country’s rap pioneer and original gully boy Naved Shaikh, popularly known by his stage name Naezy. Rapped to his very own beats and lyrics Naezy showcases the alag alag Bharatiya style from every corner of the country in his swag.
fbb’s #INDIA Ka Style anthem pictures Naezy rapping in different fashion and at the same time encouraging the country’s public to be in style. The anthem celebrates the fashion that is extremely versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.
Speaking about the anthem Pawan Sarda, Group Head – Digital, Future Group says, “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”
Chandni Shah, COO at Social Kinnect says, “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”
fbb will promote the anthem across all its social media platforms.
YouTube: https://www.youtube.com/watch?v=f-qSITH2Fcs
Facebook: https://www.facebook.com/watch/?v=2003421983285454
Twitter: https://twitter.com/fbb_india/status/1106517837915418624
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
