Brands
Fat Tiger on a roll with plan to roar into 200 cities with 500 new outlets
MUMBAI: Rolling out the dough and the dim sum, India’s beloved QSR brand Fat Tiger is cooking up a storm with a bold new expansion strategy aimed at taking its pan-Asian flavours far and wide. The brand has announced a three-year plan to launch 500 new outlets across 200 cities, growing from its current footprint of 80 cities. The expansion, a mix of company-owned and franchise-operated stores, will see the leasing of over 150,000 sq. ft of retail space, with each outlet spanning between 300–500 sq. ft.
But this isn’t just about more momo and boba, it’s also about boosting employment. The brand aims to create over 1,750 job opportunities, cementing its role as a growth driver in the Indian QSR landscape.
Fat Tiger founder and director Sahaj Chopra and Sahil Arya said, “We are focused on growing Fat Tiger’s presence across 200 cities, making our offerings accessible to more customers while generating employment opportunities at scale.”
Known for its innovative spin on traditional favourites, Fat Tiger is not your average quick-serve pit stop. With a menu bursting with momo varieties including new hits like BBQ Momo and Kimchi Momo, the brand has carved a niche for itself. Add to that their signature boba drinks and comfort food classics, and you’ve got a recipe for rapid expansion.
Fat Tiger also prides itself on being the first Indian QSR brand to bring international tea flavours to Indian consumers, while championing sustainability and quality.
As competition heats up in the QSR space, Fat Tiger’s ambitious plan not only spices up the category, it serves up a winning mix of scale, innovation, and flavour.
In true tiger style, the brand is poised to pounce on new opportunities, bringing its unique blend of modern-meets-traditional to doorsteps and tastebuds all across the country.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
