Brands
Fat Tiger on a roll with plan to roar into 200 cities with 500 new outlets
MUMBAI: Rolling out the dough and the dim sum, India’s beloved QSR brand Fat Tiger is cooking up a storm with a bold new expansion strategy aimed at taking its pan-Asian flavours far and wide. The brand has announced a three-year plan to launch 500 new outlets across 200 cities, growing from its current footprint of 80 cities. The expansion, a mix of company-owned and franchise-operated stores, will see the leasing of over 150,000 sq. ft of retail space, with each outlet spanning between 300–500 sq. ft.
But this isn’t just about more momo and boba, it’s also about boosting employment. The brand aims to create over 1,750 job opportunities, cementing its role as a growth driver in the Indian QSR landscape.
Fat Tiger founder and director Sahaj Chopra and Sahil Arya said, “We are focused on growing Fat Tiger’s presence across 200 cities, making our offerings accessible to more customers while generating employment opportunities at scale.”
Known for its innovative spin on traditional favourites, Fat Tiger is not your average quick-serve pit stop. With a menu bursting with momo varieties including new hits like BBQ Momo and Kimchi Momo, the brand has carved a niche for itself. Add to that their signature boba drinks and comfort food classics, and you’ve got a recipe for rapid expansion.
Fat Tiger also prides itself on being the first Indian QSR brand to bring international tea flavours to Indian consumers, while championing sustainability and quality.
As competition heats up in the QSR space, Fat Tiger’s ambitious plan not only spices up the category, it serves up a winning mix of scale, innovation, and flavour.
In true tiger style, the brand is poised to pounce on new opportunities, bringing its unique blend of modern-meets-traditional to doorsteps and tastebuds all across the country.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
