Brands
Fastrack Smart announces Ranveer Singh as brand ambassador; unveils a new era of style and technology
Mumbai: Fastrack Smart, a leading player in the fashion tech industry, is thrilled to announce its exciting collaboration with the powerhouse of Indian entertainment, superstar Ranveer Singh. The dynamic and versatile performer has partnered with Fastrack Smart to mark a significant milestone for the brand, propelling it towards becoming India’s largest fashion-tech brand. With a new proposition, a captivating logo, and stylish products, the brand aims to cater to the ever-evolving needs of young Indian consumers.
With this association, Fastrack Smart launches its first brand campaign with the overarching positioning centred on the notion that the youth have full control over their lives. The campaign line, ‘Follow Yourself’, encapsulates this philosophy, inviting individuals to embrace their authentic selves. The campaign emphasizes how Fastrack Smart empowers young Indian consumers by providing cutting-edge smartwatches that seamlessly integrate with their lifestyle choices and amplify their self-assured spirit with the help of technology.
Titan Company Limited COO – smart wearables Ravi Kuppuraj said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign “Follow Yourself” and align the aspirations of Fastrack Smart and its target audience. I feel it is a dynamic fusion of style, technology, and charisma, promising an exhilarating journey for fashion-forward Indian consumers embracing the future with flair.”
Superstar Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’
The campaign ‘Follow Yourself’ encompasses an entertaining ad film that delivers a powerful message in an incredibly quirky, and fun spirit, resonating with the Gen Z audience. The video features the Superstar as the charismatic ambassador, showcasing his unapologetic individuality and how Fastrack Smart aligns perfectly with his style and attitude.
The video commences with a ticking clock that runs on IST, which not only represents Indian Standard Time but also symbolizes the societal expectations set for us regarding the right time to graduate, start a family, and embrace adulthood. Ranveer, figuratively breaking the Indian Standard Timeline in the film, questions why we should adhere to society’s predefined timeline when we can choose to ‘Follow Yourself.’ While the world tells you what you should do, Fastrack Smart empowers you to achieve your goals. So let society’s alarm clocks chatter, because with Fastrack Smart, you march to the beat of your own clock.
Leo Burnett India national creative director Vikram Pandey said, “Indian Society looks at the clock and doesn’t just see time, but also a ticking countdown to get things done by. From getting back home before 7pm to settling down before 26, there’s a ‘right time’ for everything. Fastrack Smart speaks for today’s generation by saying that your time is yours alone and there’s no need to follow society’s diktat when you can just Follow Yourself.
Superstar Ranveer Singh has carved a place for himself by following his own heart and having him as the face of the campaign stepping up against the Indian Standard Timeline is a combination right on the dial.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
