MAM
Fast lanes only as L&T Finance bowls in speedy two wheeler loans
MUMBAI: When Jasprit Bumrah charges in, things happen fast and L&T Finance wants borrowers to feel the same rush. L&T Finance Ltd. (LTF) has rolled out a new television commercial, Just Zoom Two-wheeler Loans, starring its brand ambassador Bumrah, drawing a neat parallel between the pacer’s lethal speed and the company’s promise of swift, friction-free two-wheeler financing. The campaign carries the punchy line Bumrah Ki Speed Par, tying cricketing precision to credit approvals.
Timed for maximum eyeballs, the TVC debuted during the ongoing Asia Cup 2025, where L&T Finance is an associate sponsor across Sony’s broadcast network spanning 13 channels. The film zeroes in on what the lender believes matters most to two-wheeler buyers, instant approvals, higher loan eligibility and EMIs starting at Rs 2,199 per lakh.
Set inside a two-wheeler showroom, the ad plays out like a split-screen thriller. A hesitant customer questions how quickly the loan will come through, while a television in the background shows Bumrah mid-over. As the bowler powers through his run-up, the LTF executive completes the digital loan journey in real time document upload, credit check and approval, all before Bumrah sends the stumps flying. The punchline lands with the wicket: speed, delivered.
Behind the scenes, LTF credits its proprietary AI and machine-learning engine, Project Cyclops, a three-dimensional credit risk assessment system that evaluates customers in real time to enable near-instant underwriting decisions.
L&T Finance, managing director and CEO Sudipta Roy said two-wheeler loans often mark a borrower’s first step into formal credit. “For millions, a two-wheeler is not just mobility but economic independence. By accelerating this first-stage loan, we’re helping aspirations move at the pace modern India expects,” he said.
L&T Finance chief marketing officer Kavita Jagtiani said the film was designed to be as sharp as Bumrah’s yorker. “The idea was simple: minimal wait, maximum impact. We’ve also layered AI-led personalisation across touchpoints to keep the experience fast and relevant,” she added.
The campaign forms part of a wider integrated marketing push across 13 cities, including Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata and Pune. The rollout spans outdoor hoardings, airport branding, metro media, inflight magazines, WhatsApp bot integrations and social platforms. Adding a gamified twist, LTF is also launching an AI-powered Bowl like Bumrah contest, alongside influencer activity and signed merchandise giveaways.
The TVC will air across Sony Sports feeds in English, Hindi, Tamil and Malayalam, as well as Sony PIX, Sony Max and Sony Wah, including HD channels ensuring LTF’s message travels almost as fast as its star bowler.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
