Ad Campaigns
Farmley launches ‘Healthy Ko Rakhe Healthy’ campaign with Rahul Dravid
Mumbai: Rahul Dravid popularly known for being ‘The Wall’ of cricket is now creating a stronger, healthier wall for his fans. Farmley has unveiled its new campaign “Healthy Ko Rakhe Healthy” featuring former Indian Cricket Captain & brand ambassador Dravid batting for the immediate need of choosing unadulterated and high-quality dry fruits & nuts, for a healthier lifestyle.
The digital film features Dravid playfully tossing a cricket ball to a kid, but as the ball passes through different hands it symbolises the different stages of dry-fruits adulteration. From being dipped in water to increasing weight, from artificial colour to polishing, the ball represents the deceptive practices borne by consumers. While Dravid catches the ball right before it reaches the kid (depicting the consumer), asserting that some things are best original. The video concludes with Dravid endorsing his trust in Farmley’s commitment to deliver the finest quality products to customers by eliminating middlemen.
Commenting on this, Dravid said, “Staying healthy and fit has been a vital part of my life, and I have always advocated for making the right choices. Consumers deserve to have access to pure and unadulterated dry fruits and Farmley’s unwavering commitment to providing pure and unadulterated dry fruits aligns perfectly with my values.”
“At Farmley, we prioritise the well-being and satisfaction of our customers before anything. From sourcing the finest quality dry fruits to implementing stringent quality control measures, we are dedicated to delivering products that meet the highest standards of authenticity and purity. We are proud to have Rahul Dravid as the face of our ‘Healthy Ko Rakhe Healthy’ campaign empowering consumers to make informed choices. This campaign is a testament to our dedication towards delivering unadulterated dry fruits and safeguarding our customers’ health and well-being, “ said Akash Sharma, Founder and CEO, Farmley.
Famley has a wide variety of 100+ products, ranging from everyday dry-fruit essentials, trail mixes, and healthy snacking options to more innovative offerings like a dessert range derived from dry fruits & a pasta made from makhanas. With a meticulous selection process and rigorous quality checks, Farmley ensures that only the finest and freshest products reach customers. By establishing deep back-end links with 5000+ trusted farmers and producers, the brand eliminates middlemen and promotes fair trade practices.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
