Ad Campaigns
Fanzart launches first campaign with Perizaad Zorabian
MUMBAI: Fanzart, India’s first luxury fan brand, has roped in Perizaad Zorabian as the brand ambassador.
The brand has also launched its first brand campaign that reflects ‘a new benchmark of desire’ that’s born in luxury, with a category which was never known in India, i.e., designer fans.
The TVC features Zorabian telling the story of how every element of luxury in her everyday style syncs with ceiling art that further accentuates the mood. Every scene of the TVC emphasises how a ceiling with ‘Fanzart Fans’ shall depict emotions and add soul to the objects in your home, adding a sensual touch to make you feel special. The philosophy behind the campaign is to create a unique brand identity in the category of designer fans for designer homes.
Resonating with the brand philosophy is the marketing campaign that aims to introduce the new age luxury in India. The 360-degree marketing campaign will target media across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs. The campaign also highlights Fanzart’s distinctive strengths and design sensibilities.
Fanzart founder Anil Lala says, “Our newest TVC has the most suited face to the brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new luxury of Indian homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasise the beauty of the products and to accentuate the brand to higher levels.”
Fuel Films Director Raj Kaushal mentions, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art. We thought the best way to get into people’s mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires luxury, offering perfect harmony and elite-class technology.”
With this association, the brand looks to strengthen its position as the country’s foremost destination, that defines designer fans in India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
