MAM
Fairglow Zee Cine awards on Saturday
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place at the poolside of the Tulip Star Hotel, Juhu, on 11 January.
An official release informs that the awards were constituted to celebrate excellence in Indian cinema in 1998. The theme this year is the new face of entertainment and new age cinema. 24 awards will be handed out. These include awards for best film, actor, actress and director.
The award jury comprises personalities like Govind Nihalani, Manmohan Shetty, Komal Nahata, Padmini Kolhapure, Feroz Khan, Rajiv Menon and is chaired by Rakhee Gulzar. One of the main attractions will be a performance by former Miss World Aishwarya Rai.
Price Waterhouse Coopers are the official auditors for the event. Godrej FairGlow is being associated with the Zee Cine Awards for the second time running..
Zee TV will air the event on 16 January at 8 pm. Zee Cinema will have a repeat telecast the next day at 9 pm.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
