Brands
Facebook introduces new features for lead ads
MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads. In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.
The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.
Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.
Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.
To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support. In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
