MAM
Facebook expands ad portfolio to include Zynga
MUMBAI: Social networking website Facebook has begun showing ads on gaming website Zynga which will allow people to see Facebook ads and sponsored stories on Zynga.
The move is seen as a departure from the company‘s earlier position of not distributing ads beyond the borders of its own website. It has given rise to speculation that the social networking giant is mulling an online advertising network.
Facebook has been under pressure to prove the effectiveness and reach of its paid ads and more so since the feeble launch of its IPO on 18 May this year.
Last year, Facebook posted a revenue of $3.7 billion from ads that appear on its site. In light of the criticism advertisers and analysts are piling on Facebook for its ad effectiveness (or rather the lack of it), an ad network could significantly increase the reach of Facebook ads, offering an important new source of revenue growth.
Zynga is a social network game development company headquartered at San Francisco, California. The company develops browser-based games that work both standalone on mobile phones and as application widgets on social networking websites such as Facebook, Orkut, Google+ and Myspace.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
