Digital
Fabric weaves a stronger data future with BB Media acquisition
MUMBAI: Fabric is stitching together an even richer data ecosystem with the acquisition of BB Media, a global data science and market research firm. This strategic move strengthens Fabric’s position as the go-to provider of connected, actionable insights for the media and entertainment industry.
Fabric CEO Rob Delf called the acquisition a perfect fit, “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”
BB Media CEO Tom Gennari said, “For nearly four decades, BB Media has led the charge in media intelligence. In Fabric, we have found the perfect partner to push our insights further.”
With BB Media’s expertise in audience analytics and market intelligence, Fabric will offer deeper global insights by tracking streaming platforms, pricing models, and content availability across 200+ countries. This integration enhances Fabric’s core solutions, Fabric Origin now benefits from BB’s measurement data, helping customers optimise content distribution decisions, while Fabric Studio sees improved automation and metadata management for better content discoverability. Additionally, Fabric’s AI-powered solutions will provide smarter, real-time insights, supporting industry professionals without replacing their expertise.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
