Brands
Fabindia partners with Dolomite Restaurants to open Jamie Oliver’s Cafe across India
Mumbai: Fabindia, a homegrown lifestyle brand and Dolomite Restaurants Pvt Ltd, the all-India master franchisee for Jamie Oliver’s Restaurants, announced a strategic partnership to establish Jamie Oliver’s branded cafes at many Fabindia experience centres across the country.
During 2023, Jamie Oliver’s Cafe, owned and operated by Dolomite, will open at Fabindia in Delhi, Gurgaon, Noida, Mumbai, Pune, Bengaluru, Kolkata, Chandigarh, Jaipur and Amritsar. The Cafes will serve an all-day menu based on the Jamie Oliver ethos of fresh, carefully sourced food served with love.
Fabindia, founded in 1960, is one of India’s largest and most respected apparel and homeware retailer with 357 stores in 127 locations across the country, 13 international outlets and a long-standing, proven commitment to sustainability-based business practices.
Jamie’s in India is a long-term partnership between Dolomite and the Jamie Oliver Restaurant Group who are present in 23 different countries and growing fast. Jamie Oliver is the world’s number one TV chef and best-selling author whose book sales are second only to JK Rowling.
Speaking about this partnership, Fabindia Ltd CEO Rajeshwari Srinivasan said, “We have always been dedicated to serving a better experience and offerings to our customers and this collaboration with Jamie’s is one more step in this direction. Jamie’s culinary ethos is all about simple, delicious food made from scratch with fresh ingredients and reflects the principles of Indian culinary traditions. It will be an added source of joy for our patrons.”
Talking about the partnership, Dolomite CEO Jasper Reid said: “We are delighted to partner with Fabindia and to have the privilege of serving many more customers in many more places and will work our socks off to fulfil the mission of bringing fresh, good, healthy and authentic food to every corner of this magnificent country”.
“We are huge fans of Fabindia with whom we share many values, especially a commitment to ethical business, careful sourcing and to giving back to India. We are very excited about the Fabindia – Jamie’s partnership and look forward to a happy, long-term relationship”.
Retail of Fabindia Ltd president Ajay Kapoor commented: “We are super excited to see how this partnership flourishes. This association is based on serving food made from pure, ethically sourced ingredients and is strongly aligned with our principles. Jamie’s commitment towards a balanced life comes through in each of their recipes, with health, nutrition and taste given equal importance. Fabindia’s mission too has always been about maintaining a balance between traditions and contemporary choices.”
Jamie Oliver Restaurant Group director Ed Loftus added, “We are hugely excited to be working with Fabindia and Dolomite to continue to expand our offering in India. We pride ourselves on delivering joyful meal moments for all our customers with high quality, delicious meals.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
