MAM
Fabindia collabs with MoMSME to empower India’s artisanal heritage
Mumbai: Lifestyle brand – Fabindia has announced its strategic collaboration with the ministry of micro, small, and medium enterprises (MoMSME) under the central government’s PM Vishwakarma Scheme, which was launched on 17 September 2023. This initiative is aimed at supporting India’s traditional artisans, including potters, carpenters, boat makers, weavers, armourers, blacksmiths, masons, goldsmiths, locksmiths, sculptors, stone breakers, hammer and tool kit makers, cobblers, shoesmiths, tailors, doll and toy makers, barbers, garland makers, and other skilled craftsmen, by promoting their products and expanding their market reach.
The PM Vishwakarma Scheme, a visionary program initiated by the Government of India, seeks to empower traditional artisans across the country by providing them with financial support, skill development, and marketing assistance. The collaboration between Fabindia and MoMSME is focused on enhancing the marketing development activities of artisans registered under the PM Vishwakarma scheme, enabling them to showcase their craftsmanship to a wider audience and boost their livelihoods.
Key objectives of the collaboration:
. Market integration: Fabindia will integrate artisan-made products into its retail network, offering them a platform to showcase and sell their goods across markets.
. Capacity building: Through training and skill development programs, Fabindia will assist artisans in honing their craftsmanship while incorporating modern design trends and technology to increase the commercial appeal of their products.
. Branding & promotion: Fabindia, with its robust marketing channels, will actively promote the products created by these artisans both online and offline, ensuring greater visibility and demand for authentic, handmade Indian crafts.
. Sustainability and preservation of traditional crafts: The partnership reflects the brand’s ongoing commitment to preservation and fostering a deep appreciation for India’s rich cultural heritage and its contribution towards artisans.
Commenting on the collaboration MoMSME and Fabindia Ltd said, “The initiative is committed to preserving and promoting Indian craftsmanship and artisans by providing them with the tools, training, and platform they need to thrive in the modern marketplace. With this collaboration we are sure that it will not only empower artisans but also ensure their crafts receive the recognition and market access they deserve.”
The partnership is expected to create a significant impact on the lives of artisans, helping them achieve market access and recognition for their work. Fabindia invites consumers and industry leaders to support this initiative by embracing products crafted by artisans and contributing to the growth of India’s artisanal heritage.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
