MAM
Faasos promises respite from boring food in a new campaign #BoreNoMore
NEW DELHI- Rebel Foods has launched a new campaign for Faasos. As part of #BoreNoMore, the company focused on its signature wraps which are a meal by itself and essentially exotic in-between meals option, bursting with the unexpected and flavourful combinations.
The campaign conceptualised by Wunderman Thompson centers around a young couple stuck in the lockdown bored of eating the same food. The film starts with the wife looking at a Faasos ad that pops up on her laptop and getting enticed to eat something out of the ordinary. She steps in the hall to ask her partner, ‘aaj khaane me wahi?’ (The same food to eat?)?”. He replies, yes! After a couple of times, the husband excitedly replies, No! And pops his arms out from behind his back to reveal two Faasos signature wraps. The girl gets a huge smile on her face, and her eyes light up with amazement.
Rebel Foods head of strategic alliances Shoumyan Biswas said, “The idea behind this advertisement was to pull out the consumers from their monotonous lives due to the pandemic and extend our EAT.SURE promise of safety with full flavor, care, and hygiene to them. The Wunderman Thompson team led by Samarth and Ajeeta has done a terrific job at conveying our message to the consumers.”
Wunderman Thompson senior VP & EBD Samarth Shrivastava said, “Most Indians are foodies and during the lockdown, our food palates are getting affected! With so much more to do at home, cooking is becoming a chore especially for millennials who live on their own and not in joint families. The strategy was to target these couples and indulge them with Faasos signature rolls – a welcome respite to indulge the food palate with a variety of international and Indian flavors. It brings back the variety with 12 great recipes and comes in a wholesome and convenient wrap. Ab bore no more!”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
