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MAM

Fa launches two new ‘Salaam Namaste’ variants

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MUMBAI: Henkel India’s Fa deodorant has introduced two new variants – Spicy Black and Pink Paradise.

These will be available in a special Fa Salaam Namaste pack. Spicy Black is a charismatic masculine fragrance with a combination of spicy and woody notes. Pink Paradise is a heavenly fragrance comprising fruity and floral notes.

 

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Introduced in 150ml cans, the new Fa deo is enriched with a skin friendly formula, SensivaR, that cares for and protects the skin and provides long-lasting freshness.

Each Fa Salaam Namaste pack will contain Fa deo Spicy Black and Pink Paradise along with a free audio cassette of the movie Salaam Namaste, at the price of Rs 210 per pack.

Salaam Namaste is the next film under the Yashraj banner starring Saif Ali Khan and Priety Zinta and is slated for a September release.

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Henkel India general manager – cosmetics and toiletries Rajeswari Sheth said, “We felt that there was a lot of synergy between the imagery of the brand and that of the movie Salaam Namaste and hence the association.”
 
 
The Fa range of deodorants and roll-ons were re-launched in May 2005. Fa deo spray is also available in compact avatar cans of 75-ml capacity apart from 150ml cans. The Fa range also extends into the soap, talc and men’s toiletries categories.

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MAM

Preganews launches postpartum awareness film for Women’s Day

Campaign encourages open conversations on emotional challenges faced by new mothers.

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MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.

The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.

In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.

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Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”

The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.

This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.

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