MAM
Eyeblaster’s new version of rich media platform
NEW YORK: Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the launch of Eyeblaster 5.3. This is the latest upgrade to its rich media platform.
Eyeblaster 5.3 includes enhancements that make it easier for online advertisers to create, manage, and track rich media campaigns directly, and produce more effective online campaigns. One such enhancement is the ability to serve larger file-sizes of up to one megabyte (1 MB).
An official release informs that AOL UK will use the new technology to launch a 1 MB rich-media ad for its AOL Music Sessions@AOL.
Sessions@AOL is the AOL-produced, exclusive in-studio performance and interview series that spotlights some of the biggest names in music, including Madonna, Red Hot Chili Peppers, LeAnn Rimes. The ad, using Eyeblaster’s expandable banner ad format, will combine music video segments from various artists in a fast-moving Flash MX-based environment upon user interaction.
The 1 MB limit can be used for Flash files in all seven Eyeblaster ad formats, including floating ad, commercial break, interstitial window ad, and full-page overlay formats. AOL UK’s senior label relations manager Sarah Western commented, “It’s our goal to make AOL Music the premier music destination on the web, and Sessions@AOL is integral to that. Eyeblaster gives us the perfect vehicle to show how entertaining and engaging Sessions@AOL performances and interviews really are.”
Web publishers who have stayed away from ads with large file sizes in the past have often done so as a result of concerns about their affect on website usability, as well as poor experiences with older video streaming methods. Eyeblaster removes those concerns by combining best-of-breed solutions in one platform, which results in surprising creative power and a user-friendly viewing experience.
These solutions include the following:
* Data streaming is now combined with Eyeblaster’s polite download, so the rich media portion of the ad can download quickly without affecting the website user’s experience.
* Automatic and manual “buffering” controls for the streaming process have been added to maximize the user experience and the number of ad plays. The buffer, which is the amount of the ad that loads before the ad begins to play, can be adjusted in the new product version based on bandwidth, ad file size and agency and publisher preference.
* Closer integration with Flash MX allows all popular video formats to be imported into a Flash video and easy creative set up.
Eyeblaster CEO Gal Trifon said, “Technology that supports web content created for broadband users, including advertising, is vitally important now that broadband usage is substantial. With our latest platform enhancements, Eyeblaster has created the easiest system for creating and delivering bandwidth-targeted online ad content. The possibilities for richer, more visually creative ads have expanded dramatically.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
