Brands
Experience the Power of ‘6D’ with Boult
Mumbai: Boult has announced the celebration of their upcoming six years milestone anniversary. From the beginning of Boult’s extraordinary journey, it has taken immense pride in the six core pillars that shaped its success—Innovation, Technology, Design, Accessibility, Community, and Quality. While innovation has been at the heart of Boult’s ethos, design emerged as the cornerstone of the brand’s success with every Boult product being meticulously crafted with a fusion of aesthetics and functionality. By incorporating inclusive features and valuing customer feedback, Boult not only made its products accessible but also served the community with cutting-edge technologies.
And this remarkable six years started in 2017 with only one category of TWS earphones. However, the relentless efforts, impeccable designs and pioneering innovation led the brand to become the second largest TWS brand in India by selling a product every 5 seconds. And now, the brand proudly stands as the best wireless headphones brand in India and the fastest emerging smartwatch brand, having sold over 1.5 Crore units to date. According to the IDC report, Boult has secured a remarkable 366.5 per cent year-on-year growth, holding a significant 9.3 per cent market share in the first quarter of 2023, and key models such as Boult Drift and Cosmic have contributed significantly to this success.
The commemoration of Boult’s monumental six year anniversary will be as unique as the journey of the brand. With a myriad of fun activities and interesting initiatives, Boult is transcending its customers to the sixth dimension where Boult’s website will transform into a giveaway heaven.
Every sixth product on the website will be offered free to the consumers. In addition to this, Boult has set up exclusive Pop-up stores in two different cities where customers visiting the stores will have access to special discounts and limited-edition deals as a token of gratitude to its amazing customers for their continued support throughout the brand’s six-year journey. Besides, people can delve deeper into Boult’s 6D by pedaling a bicycle, located in two prime locations, MGF Metropolitan Mall in Gurgaon and Nexus Mall, Koramangala, Bengaluru and grab some amazing gift hampers.
Speaking on the occasion, Boult director & co-founder Varun Gupta shared his enthusiasm and further plans for the company and said, “It has been an exhilarating journey. When I and Tarun found our core, we didn’t expect it would emerge so remarkably in a short span of 6 years and people would shower immense love to it. The journey was a combination of highs and lows but the growth trajectory of the brand always remained on the rise. We were able to do this because we embraced innovation & technology and integrated it in such a way that it reaches the masses. I have always been proud of Boult’s designs and the process will continue making us reach unlimited victories. As a home-grown brand, our aim is to make the Indian brand become available globally for which we have made an entry into the US and UK markets and have also mapped out 5 more countries to further spread our presence.”
Boult XX & co-founder Tarun Gupta added, “Boult is best known for its cutting-edge technologies and impressive designs and we will continue our stride to be the best in the game. It is our passion which has always inspired us to fuel our quest for groundbreaking innovations and delivering an extraordinary experience to consumers through our products, whether it is hearables or wearables. Currently, we are focussed on pushing our Boult in India, Boult for India initiative and strive to localise raw material as much as possible to boost domestic production.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
