Account
Experience Commerce bags creative and social media mandate for The Sleep Company
Mumbai: Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the creative and social media mandate for The Sleep Company; a pioneer in comfort technology revolutionising sleep culture through its patented SmartGRID sleep technology. This collaboration marks a pivotal stride towards enhancing The Sleep Company’s digital footprint and brand resonance across various social media platforms.
Founded in 2019, The Sleep Company stands at the forefront of comfort technology, pioneering sleep culture evolution through scientific innovation. With its patented SmartGRID technology, the company has propelled Asia’s comfort technology ecosystem into the modern era. Today, The Sleep Company delivers premium products through a direct-to-consumer model, leveraging digital marketplaces and proprietary digital assets.
Experience Commerce assumes the role of the official social media and creative agency for The Sleep Company, entrusted with overarching planning, strategy formulation, and campaign management. The agency will spearhead digital marketing initiatives, prioritizing enhanced brand visibility. Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches encompassing diverse content formats, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
The Sleep Company chief marketing officer Ripal Chopda expressed his excitement about the partnership, stating, “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”
Experience Commerce VP and business head Meera Ghare stated, “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”
Experience Commerce, boasting over 16 years of industry experience, is a dynamic full-service digital agency committed to delivering end-to-end strategic marketing solutions. Through its creative expertise, EC endeavours to create immersive brand experiences that drive revenue and engage consumers.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
