MAM
Experian bags Café Coffee Day, Apnapaisa and Yepme
MUMBAI: Permission-based email marketing platform Experian CheetahMail has expanded its portfolio of clients by signing up with Café Coffee Day, Apnapaisa and Yepme.com. The platform will partner with these brands to help them engage with their audiences through advanced email marketing strategies.
Experian Marketing Services head Naveen Bachwani said, “Experian CheetahMail is pleased to partner with Café Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform.”
Café Coffee Day president K Ramakrishnan said, “CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I‘m confident we will be able to tailor our communication much better.”
Apnapaisa COO Hemang Desai said, “CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail.”
Yepme Co-Founder, COO and CTO Sandeep Sharma said, “Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian‘s greatest strength is their people – they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership.”
Café Coffee Day is a division of India‘s largest coffee conglomerate Amalgamated Bean Coffee Trading Company Ltd. ABCTCL is one of India‘s leading coffee exporters with clients across USA, Europe and Japan.
Apnapaisa.com is an online marketplace for comparing home loans, personal loans, car loans, business loans, credit cards and insurance products like life insurance and general insurance policies.
Yepme.com is a premier online shopping site in India that specializes in online retailing of Men‘s & Women‘s Garments and Accessories.
These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
