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Everything Budweiser at Lollapalooza India 2024
Mumbai: Partnering with Lollapalooza India for the second year in running, Budweiser co-curated and offered unparalleled experiences for festival attendees. Here are highlights from what went down this year!
The BUDX Stage
Staying true to Budweiser’s commitment towards elevating India’s music scene, the BUDX Stage featured iconic acts including Sting, Jonas Brothers, Keane, Lauv, Anoushka Shankar, The Raghu Dixit Project, When Chai Met Toast and others.
Surprise genre collaborations!
Adding an element of surprise to performances on the BUDX Stage, Lolla-attendees witnessed surprise, genre-bending collaborations. This includes the ‘Maan Meri Jaan’ famed artist KING sharing a duet with Nick Jonas, Lauv & Armaan Malik performing ‘I’m So Tired’ and Anoushka Shankar joining forces with Keane.
BUDX Uncovered Acts
The BUDX Stage was also home to two BUDX Uncovered acts – Meghalaya-based rapper, Meba Ofilia on day 1, music-duo RANJ & Clifr on day 2. BUDX Uncovered is an initiative that spotlights breakout artists, providing them the opportunity to perform at a global stage.
Immersive & Engaging On-ground Activations
This year, Budweiser’s Brew District at Lollapalooza India 2024 housed the Rizz Studio with hairstyling, tattooing and piercing stations. Lolla- attendees also enjoyed panoramic views through Budweiser’s Ferris wheel.
Bud & Burgers
Budweiser also partnered with The Bug Forkers to organise ‘Bud & Burgers: Burger Wars’. Chefs Vasquito Alvares (@vasquitoalvares) and Arjun Sikdar (@arjunsikdar) went head-to-head, offering festival-goers a selection of burgers that perfectly complemented the refreshing taste of Budweiser beer.
Free, fun, and safe rides!
Budweiser partnered with Ola to offer lolla-attendees free, fun, and safe rides during the music festival. Through ‘Budweiser Beats Music Mobiles’ festival-goers could avail rides from 4 areas across the city, to the Mahalakshmi Racecourse.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
