Brands
Everything Budweiser at Lollapalooza India 2024
Mumbai: Partnering with Lollapalooza India for the second year in running, Budweiser co-curated and offered unparalleled experiences for festival attendees. Here are highlights from what went down this year!
The BUDX Stage
Staying true to Budweiser’s commitment towards elevating India’s music scene, the BUDX Stage featured iconic acts including Sting, Jonas Brothers, Keane, Lauv, Anoushka Shankar, The Raghu Dixit Project, When Chai Met Toast and others.
Surprise genre collaborations!
Adding an element of surprise to performances on the BUDX Stage, Lolla-attendees witnessed surprise, genre-bending collaborations. This includes the ‘Maan Meri Jaan’ famed artist KING sharing a duet with Nick Jonas, Lauv & Armaan Malik performing ‘I’m So Tired’ and Anoushka Shankar joining forces with Keane.
BUDX Uncovered Acts
The BUDX Stage was also home to two BUDX Uncovered acts – Meghalaya-based rapper, Meba Ofilia on day 1, music-duo RANJ & Clifr on day 2. BUDX Uncovered is an initiative that spotlights breakout artists, providing them the opportunity to perform at a global stage.
Immersive & Engaging On-ground Activations
This year, Budweiser’s Brew District at Lollapalooza India 2024 housed the Rizz Studio with hairstyling, tattooing and piercing stations. Lolla- attendees also enjoyed panoramic views through Budweiser’s Ferris wheel.
Bud & Burgers
Budweiser also partnered with The Bug Forkers to organise ‘Bud & Burgers: Burger Wars’. Chefs Vasquito Alvares (@vasquitoalvares) and Arjun Sikdar (@arjunsikdar) went head-to-head, offering festival-goers a selection of burgers that perfectly complemented the refreshing taste of Budweiser beer.
Free, fun, and safe rides!
Budweiser partnered with Ola to offer lolla-attendees free, fun, and safe rides during the music festival. Through ‘Budweiser Beats Music Mobiles’ festival-goers could avail rides from 4 areas across the city, to the Mahalakshmi Racecourse.
Brands
upGrad acquires Internshala in 90 per cent stock deal to own career funnel
Deal aims to scale Internshala’s revenue from Rs 45 crore to Rs 100 crore
MUMBAI: upGrad has acquired Internshala, the world’s largest internship and early-talent marketplace, in a bid to stitch education, skilling and employment into a single career pipeline.
The transaction, announced on 26 February, is structured as a 90 per cent stock-swap, with the financial terms undisclosed. The deal deepens upGrad’s push to control the full career lifecycle, from learning to hiring, at a time when India’s skilling economy is under pressure to deliver outcomes, not just credentials.
Founded in 2010, Internshala claims more than 34 million registered users and 450,000 employers, with roughly 3 million active applicants each year. Over 40 per cent of its users come from tier 2 and tier 3 cities, and most of the platform’s traffic is organic. The company currently reports an annual revenue base of Rs 45 crore.
Under upGrad’s ownership, Internshala is expected to scale aggressively. The company aims to grow the platform’s revenue to Rs 100 crore and beyond, backed by increased investment in product development, AI-led talent matching and enterprise hiring solutions.
Internshala will continue to operate as an independent brand, led by its founder and CEO Sarvesh Agrawal, while tapping into upGrad’s technology stack, distribution and learning ecosystem.
“Education and employment in India have operated in silos for too long,” said upGrad head of corporate strategy and growth Chirag Samdaria. He said the acquisition strengthens the earliest and most consequential stage of the career journey, where intent is high and outcomes can be shaped.
Agrawal described the deal as a natural convergence of learning and opportunity, adding that the partnership would allow Internshala to skill millions of candidates and supply pre-trained talent to employers at scale.
Investec acted as exclusive financial adviser to Internshala.
The acquisition marks a strategic milestone for upGrad as it seeks to position itself not merely as an education provider, but as an end-to-end workforce development platform aligned with India’s evolving labour market.
