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Everymedia Technologies wins perception management mandate for Alpha 7 Seas
MUMBAI: Everymedia Technologies, widely acknowledged as one of the top 10 independent media- tech companies in India. It has won the perception management mandate for Alpha 7 Seas, a renowned strength and conditioning gym founded by Vedharth Thappa, the fittest man in India 2016, 2017 and 2018.
As a part of the mandate, Everymedia Technologies will be responsible for the creative communications, public relations, influencer marketing and social media duties of Alpha 7 Seas, along with building Vedharth Thappa’s personal profile. The company will also be responsible for developing effective digital engagement strategies to amplify Alpha 7 Seas social presence.
Commenting on the association, Everymedia Technologies CEO Gautam Thakker said “We at Everymedia, are in the business of building perceptions and creating an all-round digital portfolio for our clients. It takes an immense amount of effort to build a product or service. We are humbled to work with Vedharth Thappa and Alpha 7 Seas. ’’
Speaking on the partnership, Alpha 7 Seas founder Vedharth Thappa said “In this day and age, I believe that our brand’s strategy, marketing, and digital efforts need to have a consistent vision and voice. I was impressed with the holistic approach taken by Everymedia and I am sure that this association would be the best way forward. I am delighted to choose Everymedia as our perception management partner.”
Everymedia Technologies has created a niche in the way brands, movies and political campaigns are implemented in India.
MAM
Times of India launches SFI Expo for sports, fitness and infrastructure
New exhibition to bring together stakeholders across India’s growing sports ecosystem in July 2026.
MUMBAI: The Times of India is stepping onto the field with a brand-new playbook this time, not with ink and paper, but with a full-scale exhibition that promises to score big for India’s sports industry. The Times of India has announced its entry into the exhibitions business with the launch of The Times of India Sports, Fitness and Infrastructure (SFI) Expo. Set to be held in July 2026 in New Delhi, the expo aims to create an integrated platform that connects the entire value chain of sports, fitness, technology and infrastructure.
Powered by 187 years of credibility across print, digital and experiential media, TOI is positioning the SFI Expo as a major collaborative hub for sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, athletes, innovators and communities.
The exhibition will cover everything from planning and building world-class sports facilities to enabling advanced training environments and performance solutions, with a strong focus on innovation in training, recovery and technology.
Speaking on the initiative, Bennett Coleman & Co. Ltd. (The Times of India) president for eesponse & brand capital Surinder Chawla said, “India is entering a dynamic new era. Both traditional and new sports are growing exponentially. Government initiatives such as Khelo India and Fit India are nurturing young athletes and steadily strengthening India’s imprint on the world sporting arena. This exhibition aims to unite stakeholders across the sports value chain and help accelerate India’s journey towards a robust, world-class sporting ecosystem.”
Designed as an annual platform, the TOI SFI Expo will facilitate dialogue, partnerships, knowledge exchange and investment opportunities, supporting the development of a more inclusive and future-ready sporting landscape in India.
From match reports to match-making for the entire sports ecosystem, The Times of India is now extending its legacy of influence from the newsroom straight into the arena. With the SFI Expo, TOI isn’t just covering the game, it’s helping build the stadium, the training tech, and the future of Indian sports.
