MAM
Evergent unveils cutting-edge monetization tools at IBC2023
Mumbai: Evergent, the customer lifecycle management and monetization leader for streaming and digital subscription businesses, will showcase its latest market-leading monetization solutions for global media, entertainment and telecommunications service providers at IBC2023, Hall 5, booth G80. The company empowers media organizations with flexible and user-friendly products that enable them to streamline customer management processes and maximize revenues.
Showcasing a new suite of AI-driven tools, Evergent will also demonstrate how companies can minimize churn and improve payment processes among their user bases. Additionally, it will also present a new suite of product features designed specifically for sports content providers.
“We’re thrilled to showcase our latest solutions that maximize monetization efforts for global media and entertainment companies at IBC2023,” said Evergent founder and CEO Vijay Sajja. “This year is particularly exciting for us as we will be announcing several advanced product features and highlighting key partnerships that deploy our innovative technology in new ways. We welcome our partners and customers to join us at the show.”
While attending the show, Evergent is inviting members of the press, customers, and other business partners to join them for product demos at the following partner locations:
- AWS in Hall 5, Booth C90, to discuss conversational AI and churn deflection
- MediaKind in Hall 1, Booth D25, to discuss monetization for OTT
- To the New in Hall 5, Booth H08, to discuss powering of E2E OTT services
- Mux in Hall 5, Booth H48 to discuss churn deflection
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
