MAM
Everest Integrated Communications Ltd. appoints Mahesh Chauhan as president
MUMBAI: Everest Integrated Communications Ltd has appointed Mahesh Chauhan as the president of the agency.
The company announced that he will assume his duty on 12 April 2004. Erstwhile president Prabhakar Mundkur has resigned from his post to pursue other opportunities and interests.
Former Rediffusion DYR head, Chauhan joined Rediffusion’s Bangalore operations 18 months ago. Prior to that he was working with Ogilvy, says a company release.
“In these few months Mahesh has done a sparkling job of building a dynamic team spirit among his people and at the same time, raised the creative standards dramatically. His track record, both within Ogilvy and Rediffusion DYR was excellent,” says Everest Integrated Communications LTD managing director Ram Sehgal.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
