MAM
Eveready unveils digital film ‘Hero Banne Ka Power’
Mumbai: Eveready Industries India Ltd., the market leader in the Flashlights category and the dominant player in the Battery-Operated segment has launched its powerful digital film, ‘Hero Banne Ka Power’ featuring Eveready BOOMLITE DL 85, India’s fastest charging rechargeable torch. This compelling film highlights the Boomlite torch’s innovative and exceptional capabilities and celebrates everyday heroes.
The newly launched Eveready film shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches. It tells the tale of two boys immersed in a game of cricket as the sun is about to set. One of them takes a powerful shot, propelling the ball into a dark forest. With no light available, another boy expresses his reluctance to retrieve the ball. In a moment of empowerment, a determined girl, whom the boy did not allow to join the fun earlier, stands up and confidently embarks on a quest to rescue the lost ball using the Eveready rechargeable torch. For her, light is the only might that matters. Guided by the torch’s unwavering beam, the girl emerges from the shadows with the ball in her hand. She saves the day, armed with quick thinking and a rechargeable flashlight. The film ends with the message: Eveready, Hero Banne Ka Power (the power to become a hero). It stands for the brand’s mission of empowering and celebrating everyday heroism.
“We are thrilled to announce the launch of Eveready BOOMLITE DL 85 rechargeable torch alongside a captivating digital film, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers,” expressed Eveready Industries India Ltd., Sr. vice president & SBU head (Batteries & Flashlights), Anirban Banerjee. “With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives,” added Banerjee.
“Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place,” said Ogilvy CCO Sukesh Nayak.
The Eveready BOOMLITE DL 85 rechargeable torch is a trusted and powerful lighting companion, equipped with a powerful 1W beam and a 2W emergency side light for optimum brightness. It is pocket-sized for convenience and comes with four lighting modes, including a torch, auto-flasher, side light high mode, and side light dim mode, providing versatility and ease of use. Its fast-charging capability permits it to fully charge in just three hours, making it India’s fastest charging torch, based on in-house tests. Reliable for emergencies and everyday usage, it features a pen clip for easy attachment to shirt pockets and hands-free use. Flaunting ECT technology, it showcases a charging & full-charge indicator, a powerful Li-ion battery and protection against overcharging and deep discharge. The Eveready BOOMLITE DL 85 is available in vibrant colours of red, black, blue, and yellow, boasts a robust ABS plastic body and is priced at Rs 145/-, making it the most accessible rechargeable flashlight from the Eveready portfolio.
Eveready has championed the frontier of flashlights and has become synonymous with the idea of portable lighting solutions. Its range of battery-operated & rechargeable flashlights is practical, stylish, and tailored to meet a spectrum of household & outdoor needs. From the widely popular brass & aluminium battery-operated torches to a range of superior quality rechargeable torches powered with fast-charging Lithium-ion or heavy duty rechargeable batteries, Eveready flashlights are available in an assortment of shapes, sizes, colours meeting every consumer’s need at every price point.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
