MAM
Europe Ladies Golf Tournament retains Turkish Airlines as main sponsor
MUMBAI: For the fourth time, Turkish Airlines will be the main sponsor of the fifth Turkish Ladies Open to be held in Belek, Antalya, Turkey.
The 2013 Ladies European Tour (LET) began in Australia in February and moves to Turkey from 9 – 12 May, being held for the fifth time at the National Golf Club in Belek, organised by Mineks International.
The field consists of 126 professional women golf players from 31 countries.
The Tournament will continue during the whole year and will move from Turkey to the countries such as Holland, Spain, Slovakia, Sweden, U.S.A, P.R.C, India, U.A.E, Scotland and France.
One day prior to the Turkish Airlines Ladies Open tournament, there will be Turkish Airlines Ladies Open-Garanti Masters Pro-Am Tournament between teams of four that will include one professional and three amateur players, with many prominent amateurs as well as members of the business community participating.
The annual tournament, supported by Turkish Airlines, has raised awareness of the sport in Turkey which continues to gain in popularity.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
