MAM
EuroNews enters Asia through Eutelsat partnership
MUMBAI: European news channel EuroNews is now available in Asia. It is being broadcast with two signals in Asia through Eutelsats W5 satellite.
EuroNews has seven language versions including English. This new satellite coverage will allow EuroNews to conclude agreements with cable and satellite
operators and to be part of various national offers. It has signed an initial agreement with Zee’s DTH platform Dish TV, which will offer its subscribers EuroNews in all the seven languages.
EuroNews has also requested broadcasting authorisations from SARFT (the State Administration of Radio, Film and Television), Chinas audiovisual authority.
EuroNews chairman and CEO Philippe Cayla said, “Thanks to this agreement with Eutelsat, a long-term partner, EuroNews is to be broadcast in Asia, completing its geographical coverage, having now a worldwide distribution. The Asian continent will offer EuroNews new financial revenue opportunities through advertisement and distribution contracts. EuroNews will bring its European perspective to this part of the world where the will to development of exchanges with Europe is very much in process.”
Eutelsat chairman and CEO Giuliano Berretta said, “Eutelsat is delighted to be accompanying the international expansion of EuroNews that launched over ten years ago in Europe, North Africa and the Middle East through our Hot Bird satellite neighbourhood. This new agreement for capacity on our W5 satellite is a milestone in the development of EuroNews and we are very proud to be the channels chosen partner for its expansion into India and the Far East, including China.”
EuroNews was launched in January 1993. It claims a daily viewership of eight million homes in Europe. Every 30 minutes, EuroNews provides a constantly updated bulletin containing coverage of the day’s top news, sport, business and European affairs, together with a weather forecast. EuroNews also brings a wide range of current affairs and lifestyle features including cinema, science, fashion.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
