Brands
EuroKids Asia’s most trusted brand
MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand.
These awards are driven by market research and consumer insights; and are given to brands with global recall, international reach and proud legacies.
EuroKids International CEO Prajodh Rajan said, “It is a testament to our efforts of nurturing young children in not just a pre-school, but in a second home-like environment. All our initiatives are directed keeping in mind our ‘Child First’ ideology which is at the core of our pedagogy, ensuring that a child’s development, safety and engagement needs are well fulfilled as they play, learn, grow and imbibe essential life skills.” He added, “We are being appreciated for our sustained efforts in offering an enriching, innovative and interactive learning process.”
EuroKids has won over 17 awards, which reflect the unique training methodology coupled with NextGen advantages and 360 degree support in building the franchise business.
Additionally, EuroKids is the only preschool in India that has received an International certification on safety standards at its preschools from global Testing, Inspection and Certification (TIC) firm Bureau Veritas.
With a legacy of over 15 years, EuroKids has built a network of 900+ preschools across three countries and 350+ towns and cities and has nurtured over 300,000 children. Moreover, EuroKids has enabled more than 600 entrepreneurs to build a long term successful business, 80 per cent of whom are women.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
