MAM
Euro 2012: First 27 matches notch 0.76 TVR
MUMBAI: The first 27 games of the Uefa Euro 2012 has notched an average viewership of 0.76 TVR for CS M 15+ ABC TG Six Metros, a growth of 27 per cent over the previous edition, Neo Prime said.
The broadcaster quoting TAM asserted that the total television tune-ins for the tournament has seen a 33 per cent growth over the last edition. The total tune-ins for the current edition is 19 million compared to 14.3 million in 2008 Uefa Euro, which was telecast by ESPN Star Sports.
The viewership in the business end of the tournament has further surged registering a growth of 63 per cent in the average rating of the Quarter Finals as compared to the group stage.
Neo Sports Broadcast COO Prasana Krishnan COO commented, “The exponential growth in ratings during the business end of the tournament is in line with our aggressive viewership forecast. I expect the ratings to further propel as the 4th Quarter Final witnessed an intense and hard fought battle between Italy and England and the Semi Finals will see the 4 best teams compete against each other. This edition of Uefa Euro 2012 has been a win-win for the fans, advertisers and us.”
Brands
Neeraj Jha named head of sports business – India and South Asia at Warner Bros. Discovery
From Eurosport to WBD, Jha charts a new course for sports in India and South Asia
GURUGRAM: Neeraj Jha has been appointed head of sports business for India and South Asia at Warner Bros. Discovery, marking an exciting new chapter in a career that has long been at the crossroads of sports, media, and live entertainment.
Jha’s journey in the world of broadcast and sports media spans over two decades, from producing live shows at Ten Sports to shaping content strategy at Zee, IMG, and Eurosport. Most recently, he served as director of content, programming and acquisition at Warner Bros. Discovery, where he drove year-on-year Ebitda growth and steered the network’s programming, satellite planning, and on-air promotions. His expertise ranges from content acquisition and marketing to broadcast operations and strategic partnerships.
Colleagues praise Jha for thinking outside the box. “When constraints are immense, he delivers results no matter what,” one senior executive remarked, highlighting his knack for sourcing compelling content and intellectual property for the South Asian market.
Beyond the boardroom, Jha co-founded SEEtalks, a live event series designed to inspire audiences with compelling stories, reflecting his passion for storytelling and community engagement.
From launching daily sports news shows to localising global content like WWE Wrestling for Indian audiences, Jha’s career has been a blend of creativity and operational excellence. As he steps into this new role, the sports broadcasting landscape in India and South Asia is set for a fresh and dynamic chapter.
