Brands
Eureka Forbes strengthens its board of directors & leadership team
Mumbai: Eureka Forbes (EFL), India’s leading health and hygiene brand, has announced the appointment of Shashank Shankar Samant as a non-executive independent director. Also, Shubham Srivastava has been roped in as chief product and technology officer, and Gaurav Khandelwal has been brought in as chief financial officer.
Samant is currently the chairman of GlobalLogic, following his retirement as president and CEO on 30 September. Under his leadership, GlobalLogic has experienced explosive growth in size, reach, and revenue, all while developing a strong reputation and a culture that fosters engaged employees.
Prior to this, Samant was president of Ness Technologies, where he founded and built their product engineering services business and grew it to a successful IPO on the Nasdaq exchange in 2004. He has worked in leadership roles at leading technology organisations like IBM and Hewlett-Packard. Samant also serves as a member of the board of directors at Office Depot.
Srivastava will drive digital transformation at Eureka Forbes. A seasoned tech product entrepreneurial leader with strong business acumen, he will be responsible for building the technology platform and products that will drive digital transformation at EFL.
Prior to this, Srivastava was the chief technology officer for Hindustan Times Digital Streams, where he drove their digital transformation, helping them become one of the top digital media brands in the country. He has also worked with organisations like MakeMyTrip (India’s biggest OTA), iTrust (a fintech start-up acquired by Karvy), and Aricent (a telecom software company), and has founded Tekch, a SAAS platform for operating commercial real estate. Academically, he has a B. Tech. in Computer Science and Engineering from IIT, Dhanbad.
Srivastava says, “I look forward to working with the team to produce innovative solutions that will drive digital transformations at Eureka Forbes.”
Khandelwal will be leading the finance, commercial, legal, and secretarial functions of Eureka Forbes. He is a chartered accountant with two decades of experience in India, the United States, and the United Kingdom. Prior to joining the Eureka Forbes leadership team, he has worked in the FMCG, telecommunication, and hospitality sectors with organisations like Hindustan Unilever, Airtel, and Oyo Hotel and Homes. He holds the CA rank and has extensive experience in business transformation and driving profitable growth.
Khandelwal says, “It is an honour to be associated with an iconic brand like Eureka Forbes. I look forward to working with the team to further build on the foundations of the company and to take Eureka Forbes into its next phase of competitive and profitable growth.”
Welcoming Samant, board chairman Arvind Uppal said, “I extend a warm welcome to Samant. His experience in the digital ecosystem will provide strategic guidance in this area. In addition to Samant, it is an honour to share the board with industry stalwarts, including recent additions like Gurveen Singh and Vinod Rao. With Gurveen’s expertise spanning over four decades in talent development and HR solutions and Vinod’s global experience of over three decades across the FMCG/consumer durable industries, I am confident that Eureka Forbes is well poised for transformation.”
Advent International India managing director Sahil Dalal said, “Samant with his strong background in technology and digital, will bring in strategic thinking on the technology and digital roadmap. His joining further strengthens the board as we seek to transform Eureka Forbes. With the amalgamation of experienced industry veterans on the board and pedigreed professionals in management, Eureka Forbes is all set to strengthen and fortify its market leadership position.”
Eureka Forbes managing director and CEO Pratik Pota said, “I am delighted to welcome Srivastava and Khandelwal to the Eureka Forbes family. Their leadership and contribution will be invaluable in driving the transformation at EFL.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
