MAM
Eureka Forbes signs Shraddha Kapoor to sweep up new fans for smart vacuum range
MUMBAI: Eureka Forbes is giving its home hygiene mission a celebrity boost. The health and hygiene brand has signed Hindi cinema star Shraddha Kapoor as the new face of its vacuum cleaner range, reinforcing its commitment to smarter, cleaner living across Indian homes.
A market leader with over four decades of legacy, Eureka Forbes is now aiming to modernise its message through a collaboration that speaks to younger, urban consumers. The partnership also coincides with the brand’s latest offering—the Forbes SmartClean Robotic Vacuum Cleaners, which feature AI, LiDAR navigation, and dual-action cleaning with powerful suction and wet mopping.
“I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life”, said Kapoor.
Eureka Forbes CGO Anurag Kumar echoed the enthusiasm. “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time”.
The brand’s current product line includes everything from robotic to deep-cleaning vacuums, and continues to evolve with technology and consumer behaviour. With Kapoor’s onboarding, Eureka Forbes is signalling a fresh chapter—one that marries nostalgia with next-gen cleanliness.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
