MAM
Eureka Forbes appoints Digitas as digital AoR
MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Publicis Groupe.
Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like electronic customer relationship marketing (e-CRM), e-commerce, online relationship management (ORM) and social media. E-commerce will play an important role in the company‘s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.
Eureka Forbes CEO direct sales and senior vice president, marketing Marzin R Shroff said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships‘ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”
Digitas India president Kanika Mathur said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes – the world‘s No. 1 direct sales company. More and more of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”
Eureka Forbes is a water purification company with marquee brands like Aquaguard and Euroclean for nearly 30 years. It has a strong legacy of building relationships with customers providing safest and technologically advanced health and hygiene solutions.
The company today has emerged as a multi-product, multi-channel organisation with a strong pedigree of brands encompassing water purifiers, vacuum cleaners, air purifiers, home security and automation solutions, fire extinguishers and a large range of institutional products on the cleaning and the purification space.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
