MAM
Eulogy! India gears ahead with remarkable aspirations in their 5th year of existence
MUMBAI: Eulogy Media, a London based, independent and multi-award winning PR agency, recently completed 4 successful years of being in the Indian market.
Headquartered in the silicon valley of our country, the India operations functions from 5 offices across; Mumbai, New Delhi, Pune, Kolkata besides Bangalore. As one of the most versatile of PR agencies, the team expertise and the client portfolio ranges from national as well as international clients cutting sectors ranging from Education, Power, Fashion/Lifestyle, F&B, Automobiles, Information Technology, Media Buying and Advertising, Data & Media Analytics, Realty, Bio-sciences to Alco-Bev.
Amongst the few fastest growing independent public relations agencies in India today, Eulogy is not only extending geographically but is making the Indian team one to reckon with a very strong and dynamic group of young professionals.
Talking about the journey of E! India, Cyrus Jogina, Managing Director, India, stated, “It has been a great journey and specially last year has been very exciting in terms of overall growth and structuring; client wins, office expansions, geographical spread amidst positive client testimonials for bringing to the table innovative, out-of-the-box ideas and designing successful campaigns time and again. We have an unremitting aspirant vision of broadening our reach across sectors and markets in India.”
Pleased by the success of Eulogy’s presence in India, Adrian Brady, CEO, Eulogy, said “The India office was our first expansion of the Eulogy brand into a foreign market – 4 years hence I am pleased and proud of the journey we have been on. From a single office to 5 offices and mixed bag sectorial expertise being built slowly but steadily, we have extended our mission of ‘igniting profitable conversations’ through the communication campaigns in India as well. We have confidence in our personnel in the India office lead by Cyrus, of taking the consultancy to the next level within a short time.”
Eulogy! in India has also successfully forayed into Digital PR and is currently organically growing this division. “Agencies claim to offer Digital PR but in true sense its more of Social Media engagement. We at Eulogy would be changing the dynamics of Digital PR which no agency in the APAC is offering and that is because no one still understands what Digital PR truly is.” Cyrus further added.
The London based award-winning agency was established in 1996 and has steadfastly been racing to be amidst the top 20 independent public relations consultancies around the world today; known for attention grabbing award campaigns such as Royal Mail Gold Medal Integrated Campaigns (2014.)
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
