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ETML wins the digital mandate for SoulTree
Mumbai: ETML, a leading growth advertising and analytics company has bagged the digital mandate for SoulTree, an Indian Ayurvedic beauty and wellness brand. ETML would be responsible to help the brand by providing high-end performance marketing services through this partnership, with an aim to serve larger business objectives.
SoulTree is the first Indian brand to offer European certified-natural personal care and beauty products. All of SoulTree products contain authentic Ayurvedic ingredients, sourced sustainably. Beyond India, the brand’s products are also retailed in international markets such as France, Germany, Switzerland, UK, Spain and many more countries. The brand was recently acquired by Lotus Herbals Pvt. Ltd, making its presence and growth journey even stronger.
Commenting on the win, ETML founder & CEO Raghav Kansal said, “We are excited to announce our partnership with SoulTree. With the help of our strong Growth Advertising & Analytics acumen, our primary focus will be on delivering sustainable business growth through innovative campaigns in the paid digital space. We intend to play a vital role in the brand’s journey in achieving sustainable business growth.”
Adding on to this, SoulTree, brand lead Jatin Mahani said, “We are confident that our partnership with ETML will help us achieve our business objectives, and accelerate our digital growth. Having an experienced partner like ETML would help us leverage the power of Growth advertising. They stand out for their distinctive data-driven approach, and we anticipate that they will be crucial in assessing and personalizing the need of our brand and business to provide the desired results”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
