MAM
ETC, Gilbey’s join hands for music talent show contest
MUMBAI: ETC Networks channel etc and Gilbey’s Green Tea, will present the talent search, named Sur Milao Kuch Dikhao. The inter state level competition will provide a platform for talented individuals who want to make it big in the world of music. The show will allow them to showcase their talent to millions of viewers.
A press release says that this talent search was conducted across 18 cities in five states by Gilbey’s. It claims that each contest had an average entry of about two hundred aspirants. It says that the winner was selected from each state after an extensive and exhausting competition. These five state level winners went through extensive rounds of auditions followed by city level competition where they competed with other contestants and proved themselves to be the cut above the rest to enter the state level round.
The release also claims that each of the zonal winners will be put through the acid test of final selection by public. For 15 days, beginning 1 September 2003, etc will telecast capsules of the five winners all through the day.
Viewers of etc will watch these winners of the contest Sur Milao Kuch Kar Dikhao and in the end cast their vote to select the “richest and smoothest” voice of India. It is for the first time ever the national winner would be selected by the viewers of etc channel. Viewers can either send their preference through SMS on 303 or email their choice on feedback@entertainmenttv.com.
The channel will showcase the various winners as follows:
* Santosh Kshatriya, the winner from Maharashtra and Goa, is a commerce student who always nurtured the dream to come on a channel.
* Subhan Haider won from MP and Chattisgarh, who sings as the lead singer with Harmony Group in Raipur. He was trained in music by his father.
* Amit, an engineering student, is from Bihar and he has been winning awards at inter-university level.
* Bhanu Pratap from North is singing form 6th standard and trains in classical with three hours of Riyaaz everyday.
* Bijoy Bhatarcharjee, winner from West Bengal, is known as Abhijeet junior and dreams of meeting Abhijeet.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
