MAM
eSys India to market Sun Microsystems products
BANGALORE: Further leveraging the substantial opportunity of the multi-billion dollar Asia South geography, Sun Microsystems India Pvt. Ltd., has announced appointment of Singapore headquartered eSys Information Technologies India (eSys) as its designated Channel Development Partner (CDP) in the country.
The primary goal of the partnership is to provide customers in Tier II & III regions across the country, with a CDP that is fully dedicated to their businesses.
eSys India is among the top 3 IT distribution companies in the country, with over 2,700 reseller customers plans to establish key enterprise distribution teams to focus on the major growth industries in these regions: Education and Research, Government and Manufacturing in addition to a large base of small and medium businesses.
The enterprise teams will engage customers in pre-sales solution consultations to understand the customers’ needs and help provide total solutions with Sun’s comprehensive portfolio of products and services. This includes Sun’s award winning Sun Fire servers, StorEdge storage systems, running on the breakthrough operating system, Solaris 10, and the de facto network platform, Java.
At a press conference held in Bangalore recently, Microsystems India MD Bhaskar Pramanik, said, “India has constantly grown as a leading IT consumption market, with the presence of a large base of customers located in regions other than the Tier I and II metros. This partnership with eSys India forms a strategic part of our efforts in growing our presence across the country, enabling businesses in these regions, to benefit from Sun’s superior products and solutions.”
The deal with Sun marks eSys’ first Enterprise distribution partnership, globally. The company spent around Rs.100 million in 2004 towards ads in the print media, mailers and other sales promotion activities. eSys turnover in India in 2004 was $250 million and they expect it to double by 2005 end. The Indian sub-continent which includes India, Bangl Desh Pakistan and Sri Lanka contribute around 15 per cent to their global revenues of $1.4 billion. A ball park figure for their global business promotion spends would amount to about 0.5 per cent of their revenues which is around $7 million.
With an efficient, proactive and dynamic distribution platform, combined with flexible and responsive business processes, eSys will enable Sun’s strategy of expanding into newer geographies, across the country. As part of the partnership, Sun will conduct intensive training and enabling sessions for eSys’ enterprise distribution team in addition to 40 VPSP (Volume Product System Provider) partners chosen to represent Sun’s business in these regions. About Sun Microsystems, Inc A singular vision-“The Network Is The Computer”-guides Sun in the development of technologies that power the world’s most important markets, the release added.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
