MAM
EssenceMediacom taps Vani Jauhari as business group head in Gurugram
GURUGRAM: EssenceMediacom has appointed Vani Jauhari as business group head, strengthening its leadership team in Gurugram as the agency sharpens its focus on insight-led, integrated media solutions. In her new role, Jauhari will spearhead media planning and execution across key client mandates, working closely with internal teams to align campaigns with brand and business outcomes.
She joins from Initiative, where she served as business manager, leading the ITC Biscuit account with responsibility for end-to-end media planning, budgeting, execution and performance reporting. Earlier, she was part of Madison World as planning manager and media planner and buyer, managing television, print and integrated campaigns for brands including TVS.
Her career also includes stints at IFIM Business School (JagSom – Jagdish Sheth School of Management), Cuemath and Asahi India Glass Limited, giving her broad exposure across marketing, digital, learning and stakeholder engagement.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
