MAM
Essencemediacom bags Hero Motocorp’s unified media mandate in high-stakes agency showdown
MUMBAI: Essencemediacom India just pulled off a pitch win that’s revving up the media world. The GroupM-backed agency clinched the consolidated media mandate for Hero MotoCorp, emerging victorious in a multi-agency battle that involved five of India’s top networks.
For the first time, Hero MotoCorp—the world’s largest two-wheeler manufacturer—has handed its entire media portfolio to a single partner. The mandate covers Hero’s flagship range, its electric mobility arm VIDA, and its Harley-Davidson business unit.
Under the agreement, Essencemediacom will lead full-funnel strategy, planning and execution across both traditional and digital channels. The remit includes audience-first approaches, competitive intelligence, performance planning, and campaign automation through unified dashboards. The agency will also deliver tech-enabled creative solutions and integrated content models for a cohesive cross-functional execution.
“As Hero MotoCorp accelerates the journey towards its Vision, ‘Be the Future of Mobility’, Essencemediacom will play a pivotal role in driving media and data innovation to support its growth across core, premium, and electric segments,” the company stated.
Essencemediacom south Asia CEO Navin Khemka called the win “a moment of transformation”. He added, “This partnership brings together three iconic brands—Hero, VIDA, Harley-Davidson, each representing a unique facet of India’s mobility story. By blending deep market intelligence with platform innovation, we aim to drive transformational outcomes across categories, regions, and consumer segments for Hero”.
The win signals a strategic consolidation in India’s auto-media space, as brands seek integrated partners capable of scaling across formats and devices in a highly fragmented landscape. With mobility shifting toward electric and digital-first experiences, the race for full-service media dominance has clearly entered a new gear.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
