MAM
Essence hires Sonali Malaviya as VP – client partner
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.
With experience of more than 15 years, Malaviya is a seasoned marketing professional working with global brands and companies. Prior to Essence, she was the COO of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate the company’s marketing offering to some of the biggest domestic and international brands in the market. Malaviya was also a principal partner at Mindshare Delhi and has done stints in leading media agencies and a research firm.
“Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India,” said Chakravarthy.
Sonali Malaviya, Vice President, Essence India said, “I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.”
As the agency continues to scale globally, India and APAC remain a key growth region due to Essence’s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region.
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Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
