MAM
ESS EMG renews sponsorship deals for its properties
MUMBAI: ESPN STAR Sports‘ (ESS) Event Management Group has renewed multi-year sponsorship deals for two of its marquee events, Tiger Street Football and Achilles Formula Drift Asia.
Asia Pacific Breweries has extended its partnership with ESS to continue building the profile of the Tiger Street Football event for the next two years till 2014. The event will see the competition expanded to new markets such as Australia, Cambodia and Mongolia.
ESS has renewed a multi-year deal with PT Multistrada Arah Sarana Tbk, one of Indonesia‘s leading tyre manufacturers with brands like Achilles and Corsa, as title sponsors till 2015 for the event in three markets – Malaysia, Indonesia and Australia, for the very first time.
These wins bring to a close a packed calendar of events which include Tiger Street Football, Achilles Formula Drift Asian Series, Guinness World Series of Pool and the KIA X Games, as well as new events such as adidas Extreme Power 5s and the upcoming iFly World Championships 2012 in December.
“The Tiger Street Football and Achilles Formula Drift Asia events have grown from strength to strength, and we are encouraged by the tremendous support and enthusiasm of Asia Pacific Breweries Limited and PT Multistrada Arah Sarana Tbk,” said ESS VP-Event Management Harvey Davis.
EMG was also awarded the coveted Gold Award for Best Event Production and Silver Award for Best Sponsorship Activation, both for the Tiger Street Football 2012 event, at the recently held Marketing Events Awards, an annual industry event.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
