Brands
Esperienza Giro India 2023: Lamborghini’s Royal 60-year adventure
Mumbai: Lamborghini Esperienza Giro India, the epitome of luxury and lifestyle experiential driving program, has successfully concluded amidst the grandeur of Rajasthan. Celebrating the brand’s 60 anniversary, this year’s theme immersed Lamborghini owners in the regal splendor of Rajasthan, allowing customers to explore the heart of India’s royal heritage in their cherished Lamborghini.
Exclusively tailored for Lamborghini owners, Esperienza Giro India 2023 unfolded as an extraordinary adventure, weaving customers through the resplendent royal palaces, and awe-inspiring dunes, and driving through the most spectacular places and roads across the mesmerising Golden City of Rajasthan.
The convoy, comprising over 60 Lamborghini cars, reawakened everyone’s senses with the various curated routes that traversed the heart of India’s royal heritage, providing a picturesque backdrop of the Thar Desert. The journey began at the magnificent Jodhpur and culminated at the enchanting Palace in Jaisalmer. Throughout the expedition, participants experienced the thrill of driving, allowing them to savour the authentic Lamborghini driving pleasure.
This year Esperienza Giro India embodied the spirit of Lamborghini, offering its customers an unparalleled opportunity to indulge in the rich tapestry of Rajasthan’s cultural heritage while reveling in the unmatched performance and luxury of their Lamborghini. The event underscored Lamborghini’s commitment to delivering exceptional experiences that go beyond driving, forging enduring connections between the brand, its owners, and the enchanting world they explore together.
“Esperienza Giro India 2023 was a celebration of Lamborghini’s 60 years of excellence, a journey that allowed our cherished customers to experience the opulence and majesty of Rajasthan, which resonates with Lamborghini’s heritage of luxury and performance. We are delighted to have created memories that will last a lifetime and strengthen the bond between Lamborghini and its loyal enthusiasts,” said Sharad Agarwal, Head of Lamborghini India.
Lamborghini Esperienza Giro India was first introduced in 2019 its first edition of the program saw over 30 cars driven in a convoy from Bengaluru to Coimbatore to Ooty. In its second edition organised in 2021, the brand witnessed increased participation with over 50 Lamborghini owners travelling from Delhi to NH48, passing through the picturesque city of Chandigarh en route to Shimla. At this year’s Esperienza Giro, the brand, while celebrating 60 years of excellence, continued to be at the forefront of innovation and passion, inspiring fans and dreamers across the country with its extraordinary cars and offering unique experiences that only Lamborghini can guarantee.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
