MAM
Esha Media Research’s web solution for media monitoring cuts operational cost
MUMBAI: Esha Media Research (EMR) has launched a web based solution for monitoring media, cutting the cost of monitoring substantially lower to the user.
EMR‘s web based solution has simplified the process of tracking video clips relating to the client companies or their competition by revolutionising delivery system compared to the conventional delivery via CD/DVDs.
Under the new system, customized web page will be created for companies with the company name and logo and uploaded to their server and the client would be informed by way of mail and SMS every time a new clip pertaining to them is uploaded.
EMR Managing director Raman Iyer says, “The cost of monitoring media by opting for webpage solution has brought down the average cost for users to as low as Rs 50 per clip almost 70-80 per cent lower than the conventional mode. Further, the format of clips in web based option can be undertaken as per clients‘ choice and are palatable to viewing on mobile phones”.
Moreover, web clips are uploaded on a daily basis for immediate viewing and it has a grid and can be customised as per the client‘s requirement, e.g. by day, channel, program, personalities, topic, date of telecast, duration and clips can be viewed or downloaded.
Further, in order to insulate the client‘s website from security and storage of their media clips, EMR has recently launched a web portal termed Newskhazana.com to facilitate uploading of media clips for their websites.
While TV media monitoring is still a nascent industry in India, EMR has been a leading organised player in this segment accounting for a substantial pie of the market.
“Though there are no authentic figures on the estimated market size for media monitoring in India, it is broadly estimated in excess of Rs 10 billion. In developed country like Australia, it is estimated at Australian Rs 14 billion”, Iyer concluded.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
