MAM
Esha Media Research’s web solution for media monitoring cuts operational cost
MUMBAI: Esha Media Research (EMR) has launched a web based solution for monitoring media, cutting the cost of monitoring substantially lower to the user.
EMR‘s web based solution has simplified the process of tracking video clips relating to the client companies or their competition by revolutionising delivery system compared to the conventional delivery via CD/DVDs.
Under the new system, customized web page will be created for companies with the company name and logo and uploaded to their server and the client would be informed by way of mail and SMS every time a new clip pertaining to them is uploaded.
EMR Managing director Raman Iyer says, “The cost of monitoring media by opting for webpage solution has brought down the average cost for users to as low as Rs 50 per clip almost 70-80 per cent lower than the conventional mode. Further, the format of clips in web based option can be undertaken as per clients‘ choice and are palatable to viewing on mobile phones”.
Moreover, web clips are uploaded on a daily basis for immediate viewing and it has a grid and can be customised as per the client‘s requirement, e.g. by day, channel, program, personalities, topic, date of telecast, duration and clips can be viewed or downloaded.
Further, in order to insulate the client‘s website from security and storage of their media clips, EMR has recently launched a web portal termed Newskhazana.com to facilitate uploading of media clips for their websites.
While TV media monitoring is still a nascent industry in India, EMR has been a leading organised player in this segment accounting for a substantial pie of the market.
“Though there are no authentic figures on the estimated market size for media monitoring in India, it is broadly estimated in excess of Rs 10 billion. In developed country like Australia, it is estimated at Australian Rs 14 billion”, Iyer concluded.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
