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Epson extends Asian football sponsorship
MUMBAI: Global imaging and innovation leader Epson has concluded a four-year extension to its sponsorship agreement with the Asian Football Confederation (AFC).
The association enhances awareness of the Epson brand across Asia and globally while allowing Epson to get closer to its customers in the Asia region, the fastest growing football market in the world.
The new sponsorship deal runs through to the end of 2016 and covers competitions including the AFC Asian Cup, the 2012 Olympic Qualifiers, and the 2014 Fifa World Cup Brazil Asian Qualifiers.
The sponsorship provides benefits to Epson that include stadium and on-screen advertising rights, and gives the company the opportunity to give something back to the football fans of Asia.
Epson General Manager of Global Communications Ian Cameron commented, “Epson is proud of its ongoing commitment to the development of Asian football. The region is vitally important for Epson, and our longstanding alliance with the AFC reflects this.We are committed to further strengthening our brand in Asia, and to supporting Asian football and football fans in the years ahead.”
Epson has been the main sponsor of AFC since 1997.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
