Brands
Envy onboards Bollywood’s youth icon Varun Dhawan as its brand ambassador
Mumbai: Envy, one of India’s leading premium fragrance brands, ropes in Bollywood celebrity Varun Dhawan as its brand ambassador. His bold and dynamic personality and adventurous spirit mirror the brand’s ‘let them envy’ approach.
Envy is known for its deodorants and perfumes with exclusive French fragrances. It intends to scale further and strengthen its position as a youth-favorite brand. Roping in Dhawan as its brand ambassador is a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.
Dhawan is a youth icon, and his ‘no compromising’ attitude perfectly aligns with Envy’s DNA, making him the right fit as a brand ambassador. His style and boundless energy complement Envy’s commitment to youthfulness and mission of providing exceptional fragrance to its customers.
Hamilton Sciences Pvt. Ltd. MD Saurabh Gupta said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”
Envy is committed to expanding its product portfolio, backed by extensive R&D efforts. We are looking to double our market share within this year. Its parent company, Hamilton Sciences Pvt. Ltd., is growing significantly and supporting Envy’s vision of providing Indian consumers with superior products.
Through this association with Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
