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Entrust Family Office onboards The Media Manifest as its comms partner
Mumbai: Entrust Family Office, a multi-family office focused on succession and legacy planning for high-net-worth individuals, announces its partnership with The Media Manifest, a PR agency known for innovative communication strategies. This collaboration aims to enhance Entrust’s communication efforts and increase its visibility in the investment and personal finance sectors.
The Media Manifest will manage Entrust’s media presence, focusing on communicating the company’s advancements in family office services.
Founded in 2013, Entrust offers services in succession planning, real estate management, accounting, taxation, and concierge services. The SEBI-registered investment advisory firm manages assets worth Rs 10,000 crore and serves a clientele that includes HNIs from Forbes’ top 100 families, such as Nandan Nilekani, co-founder of Infosys. The company emphasises a relationship-first approach, providing customized services to meet the unique needs of each family.
The Media Manifest co-founder Kinjal Shah shared her enthusiasm: “Partnering with Entrust presents a unique opportunity to shape the narrative within the Family Office sector. Leveraging our communication expertise, we aim to enhance their visibility and position them as thought leaders, driving the conversation on the future of investment and personal finance.”
The Media Manifest is a public relations and digital media agency founded by Kinjal Shah and Nupur Maheshwari in 2021. Based in Mumbai, TMM provides tailored PR and digital solutions, focusing on reputation management, crisis communication, strategic consultation, and influencer marketing. Their expertise spans sectors like BFSI, wealth management, personal finance, technology, startups, blockchain, and hospitality.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
