MAM
Entries Invited for fourth Asian Digital Media Awards
NEW DELHI: Entries have been invited for the fourth Asian Digital Media Awards. The award will distinguish the most forward thinking and creative achievements of news companies that have embraced digital media in order to meet the major changes in how people consume information today.
Entries must be submitted to WAN-IFRA by 23 August. The competition is open to all publishers in Asia Pacific and the Middle East.
All entries must have been published between September 2012 and August 2013. Award winners will be honoured at Digital Media Asia 2013 in Kuala Lumpur, Malaysia, on 12 to 14 November.
The award categories are: online media, cross-media, online video, online infographics, mobile media, tablet publishing and social media.
Registration and submission of entries is fully online. On completing the registration and payment, the applicants will receive a link and password to upload the entries.
Any number of entries can be submitted. However, each entry has to be specified during the online registration and requires the payment of the entry fee. Entries that do not conform to submission criteria will be disqualified.
Participants must grant WAN-IFRA Asia the full rights to retain and use, free-of-charge, any images or material from the contest for publication in books, exhibitions and websites or for educational and promotional purposes.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
