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Enterprise Ireland appoints Eulogy for two years
MUMBAI: Enterprise Ireland (EI), the Irish government body charged with the development and expansion of Irish enterprises into global markets, has appointed communications consultancy Eulogy on a new two-year contract.
Following an open tender process, Eulogy has been tasked with raising the profile of Ireland as a destination for higher education amongst a growing Indian student population. Eulogy will deliver greater profile for the Education in Ireland brand, which is managed by Enterprise Ireland, and promote the opportunities available to Indian students seeking to further their education overseas.
There are currently 2,000 Indian students studying in Ireland’s higher education institutions, and Education in Ireland predicts this to grow significantly in the next two years.
Managing Director of Eulogy India, Cyrus Jogina said, ‘It is an exciting time to be working with Enterprise Ireland, as they seek to deepen their engagement with India’s student population. Our work with them over the last four years has allowed us get close to their core student audience and we are excited to build on that experience, deploying a digital communications programme which will help match India’s growing student body to Ireland’s world-class education sector.”
Rory Power, Director – India / South Asia, Enterprise Ireland said ‘The Indian market is a key focus of our Education in Ireland strategy, and we are delighted to be building on the great work delivered with Eulogy India over recent years.”
The team will deploy an integrated marketing communications strategy, aimed at engaging a greater student population through a digitally-led channel mix.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
