MAM
Ensure ads do not interfere with entertainment, MIB urges channels
NEW DELHI: The ministry of information and broadcasting has reiterated the provision in the Advertising Code that “all advertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme.
The Advertising Code says that this includes “use of lower part of screen to carry captions, static or moving alongside the programme.”
Information and broadcasting minister M Venkaiah Naidu told the Lok Sabha in a written reply that a fresh advisory in this regard had been issued to all television channels on 10 March 2017.
This is a provision in Section 7(10) of the Advertising Code which forms part of the Cable TV Networks Acc(Regulation) Act 1995.
According to the Ministry, several advisories have been issued in the past five years on different issues including coverage of anti-terrorist operations, asking TV channels not to telecast inflammatory news of communal nature, urging non-telecast of a film made on the Nirbhaya rape case, and against showing clippings from films which have not been given the ‘U’ certificate.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
